In this era of high rise technology do we care about privacy?

For people, a smart device is something that enables sharing intimate conversations and recordings along with their contacts while maintaining its security. As smart technology is being swiftly integrated in our private spaces and daily lifestyle, it becomes not very difficult to conjure up even worse scenarios.

Thermostats fitted with motion sensors track whereabouts of the house members leaving the house, Smart messaging apps collect our private conversations. One thing is surely crystal clear, while we are inviting smart #technology into our daily lives, we are also gambling with our privacy.

Ironically, a smart user may turn out to be the target of privacy attacks itself. Giant Tech companies have easily gotten away with leaking user’s private data for long because of what experts it the privacy paradox.  While these #social #platforms claim to care about privacy, only a few of them actually take appropriate actions to safeguard it. Haven’t you heard of the recent controversy over Facebook lacking for data privacy protection that resulted in a gigantic compromise of 87 million users’ data security! Though a lot of people tweeted about #DeleteFacebook, how many of us actually closed it? Without a doubt only a few among 87 million.

Do you Fear that your password and other personal details might fortuitously be shared unauthorized? Well, Facebook is just the beginning of privacy worries. Although there are other safer communicating platforms offering multiple ways to protect your data privacy, that are becoming the next popular thing in this digital era.

If you are young, just imagine how haunting can those party pictures and comments can be. If you are old, seeing your pimply face appear on social media can literally annoy you for life. All thanks to Social media, where you need to be sure of what you are sharing on internet, and why you should delete the unsecured Facebook?  

Facebook with its recent controversies about #data #privacy has made it quite clear, even in its Terms of Service that you are willing to surrender data ownership rights to the company—along with all the photos and updates—to be uploaded in your little space of the world’s biggest social media network. Are you ok with that?

While privacy professionals explain “why this paradox exists”, as the problem seems embedded in online space being virtual, where all the privacy instincts are evolved in the physical space. By bringing end-to end encryption and other privacy incursions into the digital world — mainly in private space of personal data— encrypted messaging apps could change the entire dynamics.

The internet being insubstantial, makes the privacy risks to be intangible too. One thing to always keep at the back of your mind is that Facebook always holds the power to go through your private conversations. Having said that, when online platforms are collecting your private data, it is hard to ignore the imminent threats of possibly devastating privacy attacks.

If smart encrypted applications get people to take care of data privacy very seriously, any of these high-profile data breaches couldn’t even get slightest of people’s personal data.  

Tech Companies need to create new and updated business models that are free from relying on user’s personal data, but on trust —with customers. Companies not only should implement best practices for data privacy, sharing, storage and deletion, but need to design the products revolving customer’s facility of controlling their personal data. If the IoT development keeps on following this path, the next few years won’t cause an unavoidable loss of privacy, but its security.